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Technology & Human Relationships | Take 2

Last week I wrote briefly about the confusion we create or at least cultivate regarding technology and human relationships. Technology isn't merely about the cool factor of an amazing product, it has the ability to enhance our relational experiences. Or not.  

I asked in last week's article for feedback: Does social media and the technology that makes it possible really improve our relationships or does it distract? I'm about to make the first comment to my own question (I'm not bitter. Not very. A little. Maybe. No, I'm not.).

From my own personal experience over the last couple weeks, my family and I have been blown away by technology and the three little app icons pictured above. 

Two weeks ago my lovely wife, Laura, was diagnosed with breast cancer.


Apple & the Technology of Human Relationships

Maybe the title above is an oxymoron. Apple made a statement about it in their recent "designed in California" ad. Maybe it was intentional. Hopefully it wasn't. 

The ad opens with: “This is it. This is what matters. The experience of a product.” 

Mark Wilson observes in a Fast Company article that an appropriate edit should have corrected the opener to: “This is it. This is what matters. The experience of a person.” Watch if for yourself below.