Avoiding the Christmas Crowd Trap

I don't know about your church, but at Granger Community, we expect a lot of additional guests around the holidays. Thousands, actually. We host a production on weeknights to offer a unique venue to "church" for our friends in the community (This year, Scrooge: a Modern Musical). We offer ten Christmas Eve services on three campuses, along with our regular offering of eight weekend services

We expect thousands of new people this Christmas season. People who haven't attended church services much, if at all, the rest of the year.

There's a hidden trap in all this. When we acknowledge that many of our guests don't attend services except at Christmas time (or Easter), we are prone to assume they won't return 'til next year. 

And that subtle assumption can adversely affect our approach to guests this season: 

  • We may focus on "managing the crowd" and overlook...