GCC

Embracing & Expanding Your Corporate Identity

I'm still processing a question posed to marketplace businesses in a recent INC. article. Senior writer, Ilan Mochari, suggests we ask ourselves, "What business am I really in?" He writes:

Had Starbucks, at any point, convinced itself that it was strictly in the coffee business, it might never have ventured into the realm of music. Likewise, had Apple, at any point, convinced itself that it was solely in the computer business...